Home / Classic Hits News / Artist Peter Blake Revisits the "Sgt. Pepper’s" Cover for New Promotional Poster


Sir Peter Blake, the artist responsible for the cover of The Beatles‘ classic 1967 album Sgt. Pepper’s Lonely Hearts Club Band, has created an updated version of the famous collage. 

The new poster was designed to promote the celebration of Blake’s 80th birthday that will be held this July at the 2012 Vintage Festival in Northamptonshire, England.  For the piece, the artist included photo cutouts of a new cast of luminaries who have made their mark on British culture, and on Blake himself.  Among the many “family, friends & icons” depicted are Paul McCartney and his daughters Stella and Mary, plus Mick Jagger, David Bowie, Eric Clapton, Elton John and Elvis Costello.

“I’ve chosen people I admire, great people and some who are dear friends,” Blake explains about the poster.  “I had a very long list of people who I wanted to go in but couldn’t fit everyone in — I think that shows how strong British culture and its legacy of the last six decades is.”

Noticeably absent are most of The Beatles, an omission Blake blames on copyright issues.

“I don’t own the copyright,” he tells BBC News.  “Part of everything that went wrong at the time was that my agent signed away any kind of royalties and the copyright so we had to ask Apple Corps — The Beatles’ management — for permission and they didn’t want it to be associated with advertising.”

The Vintage Festival will take place July 15-17, and the first day of the event will be dedicated to commemorating Blake’s 80th birthday.  An exhibit of his artwork will open that day, while a special concert headlined by an as-yet-unannounced musician chosen by Blake is scheduled for that evening. 

Visit VintageFestival.co.uk to view a large version of the poster.

Click here for the key to all of the new personalities.

Copyright 2012 ABC News Radio


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